Dirk Gently's Holistic Detective Agency, BBC R4....

...premiered last night and boasted an excellent cast directed by the legendary Dirk Maggs who is THE shining light of radio drama. Without Dirk the radio drama industry would be dead in the water. I can only hope that other producers listen to his work and do one of two things: quit, immediately, or up their game. Why is Dirk the only producer to insert atmosphere into his work? While on this occassion there was a little too much going on in each scene (more to do with the writing than production) it leaves any other recent drama in the dark.

Listen again HERE.

The Jo Whiley "Fix" saga

Now, I don't want to avoid commenting on this because this is a blunder of epic proportions. People expect this of TV, but as the RAB will tell you, a prime motivator for listeners of radio is trust. With this new revelation, could radio be going the way of TV? I think so - it's not too much of a stretch to consider that there is much fraud occurring withing radio. Afterall, it is arguably easier to fake a radio show than it is a TV show.

What stinks about this whole Whiley saga, however, is the "minions" getting the blame while executives try to hopelessley convince us that Whiley knew nothing of the ploy. Why should the star name be exonerated when it is meant to be "her show"?
How did she not recognise the voice of her own Producer? Hmmm.

Aerial Awards September 2007!

A nice winner this month from Shell Like / Saatchi & Saatchi for Carlsberg.

You can listen to the ad HERE.

And, rather unsurprisingly, Campaign decided not to mention it! Shocker...