4Radio

So on having a quick glance over the new 4Radio website, I couldn''t help but notice quite how much it seems to be a platform for cross promotion, or at least a supporting channel for its mainstream TV stations.

For example, programming on offer includes:
Big Brother Radio
Shipwrecked
8 Out of 10 Cats
Chancers
Hollyoaks
Jamie's School Dinners
Shameless

At least we don't see the BBC rolling out Eastenders radio.

Let's do hope this lazy and cheap method of production doesn't continue into its schedules if it wins the new multiplex licence. What a missed opportunity that would be - and a total disaster for radio.