This weekend sees the Digital Radio Show coming to town at the Olympia. Now, we at the Radio World Blog were hoping to be attending, but unsurprisingly the £599 ticket price put us off a little.
Quite what justifies the near £600 price, Im not sure. And with radio the way it is at the moment, I'm not entirely sure that there will be record figures of attendees (maybe you can't afford not to go?). However, for the technically minded of you out there, it's probably of more interest.
The main points of interest for us would be the talk on New Opportunities Arising with the 2nd Multiplex - a topic that always gets the RWB on its uppers.
All in all, the essence of most radio chatter at the moment basically boil down to "how to get more listeners, thus more money". Radio seems intent that the answer lies in new technology, which I'm sure to an extent it will, but I'm more convinced that brave and creative broadcasting decisions will pave the way.
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